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“Inspired by charming old-time general stores, Smith & Chang General Goods in Jersey City is packed with rustic home furnishings and antiques handpicked from around the globe. Among the offerings are Belgian armchairs upholstered in vintage flour-sack cloth, 1920s industrial light fixtures, and framed botanicals from a Paris flea market. For chic accessories, there’s glassware by Roost, as well as ceramics and stationery crafted by local artisans.”
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“…this newest offering, Smith & Chang (230 Pavonia Ave., 201-420-0277), is straight-up awesome. In fact, it’s one of the better home accessory stores that I’ve seen…anywhere. In my many travels and shopping exploits for the magazine, I’ve had a lot of time to think about store equations that work, where everything feels beautiful and one-of-a-kind, yet not overly precious either. It’s extremely difficult to curate a shop that’s actually an aesthetic, where someone can walk in and want everything. Smith & Chang–which has a lot in common with NYC emporiums John Derian and Moon River Chattel–is just that. And everything, including flea market finds sourced from Paris, is really reasonably priced.”

“Do you yearn for simpler days when you could walk downtown to the quaint littler corner general store and find everything you needed for your home? Alex Chang and Sawyer Smith did, and that’s when they realized their dream of opening such a store – right in the heart of an urban area experiencing a rebirth… The shop, ‘a general store with eco-twist and a vintage vibe,’ is their take on old American department stores and general-goods stores once found in small towns and cities everywhere…”